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Techaisle Blog

Insightful research, flexible data, and deep analysis by a global SMB IT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels.

Eight Key SMB and Midmarket Trends

97% of SMBs and midmarket firms consider technology important and integral to business success. As we enter 2023, IT product and service suppliers are looking to create a context for understanding the range of outcomes that the new year may bring. Techaisle has launched its "2023 in Focus" research series to support that effort, which illuminates issues and requirements in the vast SMB, core-midmarket, and upper-midmarket segments. After surveying thousands of SMBs and midmarket firms and having hundreds of depth calls, we see key trends that revolve around:

  • Enabling a connected business and business process automation
  • Converging on long-term growth, profitability, and innovation
  • Prioritizing cloud cost management and security
  • Hybrid work but challenges are overwhelming
  • Sharpening focus on IT spend for time to value, agility
  • As-a-service technology acquisition gaining momentum

techaisle 8 key smb trends

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SMBs and midmarket firms cautiously moving away from Hybrid Work

Poised for liftoff for some time, the remote work revolution was set to shift into overdrive. However, hybrid work is challenging the SMBs. By the end of 2023, 32% of employees within the SMB and midmarket firms expect to have hybrid work arrangements, down from 58% in 2021 and similar to 29% (pre-pandemic levels) in 2019. Over 40% of SMBs and Upper midmarket firms are experiencing significant challenges impacting remote employees’ productivity. In addition, 39% of SMBs and 41% of upper midmarket firms have critical security concerns relative to remote and hybrid work. Furthermore, 43% of businesses cannot adequately support remote employees, and 39% cannot provide consistent technology experience for remote and on-site employees. Finally, 41% of SMBs and upper midmarket firms have not overcome organizational challenges in managing remote employees. Techaisle data shows that senior management is spending 3X more time maintaining company culture through the hybrid organization, 2.5X more time in employee empathy, and 2X more time in supervision and management. 

As a result, 62% of SMBs and 68% of upper midmarket firms plan to return all employees to the office in 2023. However, bringing the employees back to the office is also of concern to the executive management. As a result, 37% of SMBs are prioritizing office space planning, and 32% are identifying wayfinding technologies. In addition, 41% of upper midmarket firms are investigating ID management, and 40% are investing in smart meeting rooms.

techaisle smb midmarket hybrid work

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Webex By Cisco - Supporting Hybrid Work with New Capabilities

Hybrid work trends have emerged rapidly over the past year, changing how organizations approach collaboration. Not long ago, the hybrid mode of work was viewed as a luxury – a privilege only for employees who could manage their job from home on occasion. However, the pandemic compelled organizations to scramble for new ways to ensure business continuity, and Hybrid work transformed into a must-have from being a nice-to-have option. Organizations that fail to embrace this change and try to return to a 100-percent-office-based work strategy are at risk of falling short in productivity, talent retention, and much more. Amid the worldwide trend of ‘great resignations,’ organizations have been trying to find a balance between working from home and the office.

In a scenario where hybrid work is no longer a choice but a necessity, many organizations are already aware that they need to provide consistent technical support to employees across different locations to enable a hybrid work environment that is seamless, secure, and smart. Hybrid work requires more than just collaborative software; it requires advanced devices, robust security, dependable connection, and smooth networking—all of which must function in tandem. Furthermore, it requires a unified solution to avoid fragmented communication, additional IT administrative labor, and increased security concerns.

The Webex platform addresses all these essential aspects of hybrid work – where employees work and how they prefer to work. It offers several solutions that can be easily integrated with various pre-existing systems and ensure enterprise-grade security.

Read on learn about Webex, comparisons with Zoom, Microsoft Teams and Google Meet

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Partners prefer Mitel’s one-size-does-not-fit-all customer choice strategy

Techaisle’s latest commercial segment survey research data shows that for 92% of firms, customer experience solutions and employee experience platforms are a priority. In addition, 69% of mid-market firms are already planning investments in modernizing their customer-facing and employee productivity and communications solutions. Modern communication solutions are essential for 84% of firms, driving improved customer and employee engagement. Hence, 48% of these firms are either investing in or planning to invest in Unified Communications (UC) solutions. However, data also shows no one-size-fits-all approach to business communications solutions.

Partner commitment

We are hearing from partners that Mitel is firmly committed to supporting customers wherever they are in their communications journey with flexible, future-proofed solutions. Mitel’s portfolio of flexible, modern options is available any way that customers prefer to buy them: CAPEX options; subscription options; and a complete range of private, hybrid, and on-premises deployment options. Mitel’s UC Platform MiVoice Business improves the business experience by unifying all communication and collaboration needs into a single platform, providing greater deployment flexibility and superior customer lifecycle management. In addition to MiVoice Business’s private, public cloud, and on-premises deployment options, customers can choose a subscription model. Progressive and committed Mitel reseller partners are taking note of Mitel’s approach to solving a customer’s business communication requirements throughout their communications journey.

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