Techaisle Difference
The global SMB, midmarket, and channel partner ecosystem represents the most dynamic—and complex—frontier in the technology industry. Navigating it successfully requires more than data; it demands specialized intelligence.
Techaisle is the analyst firm dedicated to charting the path to success in this vital market. We empower technology leaders to move with confidence, turning market ambiguity into strategic clarity.
Our unparalleled perspective is built on one of the world's largest independent B2B research platforms. With a global panel of over 2.5 million technology decision-makers and business decision-makers and a network of 250,000+ channel partners, we capture the signal from the noise. This unique infrastructure allows us to track technology adoption, buyer priorities, and ecosystem shifts with precision and depth that is simply unmatched.
The Techaisle Advantage
- Unwavering Focus: We concentrate exclusively on the SMB, midmarket, and channel segments. This isn't just one of our practices; it is our entire practice.
- Global Scale, Local Context: Our research spans over 20 countries, delivering a worldwide perspective that is always grounded in local market dynamics.
- Independent & Unbiased: As a founder-led firm, our only commitment is to the integrity of our data and the success of our clients. You get consistent, trusted, and unvarnished perspectives.
- From Data to GTM Strategy: We move beyond static reports to deliver living insights that directly inform go-to-market strategy, competitive positioning, and partner alignment.
Intelligence that Drives Outcomes
Our research and advisory services are designed to help you:
- Define Your Go-to-Market: Pinpoint your highest-value customer segments and build the most effective route to market.
- Navigate Market & Competitive Dynamics: Anticipate disruptive shifts, identify emerging opportunities, and gain a decisive competitive edge.
- Quantify and Communicate Your Value: Articulate a compelling business case and prove the tangible ROI of your technology.
- Build Authority with Thought Leadership: Create resonant, data-driven content that establishes your credibility and engages your target audience.
Our Founder's Vision
Anurag Agrawal, Founder & Chief Global Analyst
Anurag Agrawal is the Founder and Chief Global Analyst of Techaisle and one of the world's most trusted authorities on the SMB, midmarket, and channel partner ecosystem. With three decades of global experience, he has been a strategic advisor to the leadership of Fortune 100 technology companies, helping them navigate complex market shifts and build successful go-to-market strategies.
Before founding Techaisle, Anurag built and scaled influential research practices at two of the industry's leading analyst firms, IDC and Gartner. His passion lies in distilling complex market dynamics into clear, actionable strategies, helping leaders connect their technology vision to real-world business growth. This drive to find clarity in complexity and build something meaningful extends beyond the boardroom.
Away from the world of market analysis, Anurag loves to unwind with his growing collection of LEGOs, especially anything from the Star Wars universe. However, his favorite role by far is being a grandfather, and he cherishes every moment he can spend with his granddaughters. He’s a firm believer that the best ideas come from anywhere and everywhere. A curious traveler, he enjoys exploring new places and striking up conversations with people he meets along the way. He finds he learns just as much from his son, daughter, and son-in-law as he does from any industry report, valuing their fresh perspectives on technology, business, and life.
