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    CHANNEL PARTNER ECOSYSTEM TRENDS STUDY
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    SMB & Midmarket Security Solutions Adoption Trends
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    2026 TOP 10 SMB PREDICTIONS

    SMB & Midmarket: Autonomous Business
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    2026 TOP 10 PARTNER PREDICTIONS

    Partner & Ecosystem: Next Horizon
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Latest Analyst Insights

19 October, 2026
Most commentary on the Surface Laptop Ultra and the first wave of RTX Spark PCs from ASUS, Dell, HP, Lenovo, and MSI has focused on the machine. Is it a MacBook Pro rival? How long does the battery last? Can it game? Those are fair questions for a reviewer and the wrong questions for anyone deciding...
13 October, 2026
Google's Gemini at Work announcements put one agent, called Gemini, behind every surface a company uses. The agent is meant to be given an outcome rather than instructions, and to return finished work, running across a company's tools and systems for hours or days when the job needs it. Google also ...
09 October, 2026
Every wave of automation reaches a point where the limiting factor shifts from what the machine can do to how much human attention it consumes. Mainframes reached it with operators; data centers with administrators; the cloud with the engineers who once managed fleets of servers by hand. Each time, ...

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