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  • TRUSTED RESEARCH

    TRUSTED RESEARCH | STRATEGIC INSIGHT

    SMB. CORE MIDMARKET. UPPER MIDMARKET. ECOSYSTEM
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  • COMMS, COLLAB, CONTACT CENTER

    COMMS, COLLAB, CONTACT CENTER

    SMB & Midmarket Buyers Collaboration, Contact Center Study
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  • DATACENTER SOLUTIONS

    DATACENTER SOLUTIONS

    SMB & Midmarket Datacenter Solution Adoption Trends
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  • PARTNER ECOSYSTEM

    PARTNER ECOSYSTEM

    CHANNEL PARTNER ECOSYSTEM TRENDS STUDY
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  • BUYER JOURNEY

    BUYER JOURNEY

    SMB & Midmarket Buyers Journey Research
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  • BUYER PERSONAS

    BUYER PERSONAS

    SMB & Midmarket Technology Buyer Persona Research
    LATEST RESEARCH
  • ARTIFICIAL INTELLIGENCE

    ARTIFICIAL INTELLIGENCE

    SMB & Midmarket Analytics & Artificial Intelligence Adoption
    LATEST RESEARCH
  • IT SECURITY TRENDS

    IT SECURITY TRENDS

    SMB & Midmarket Security Solutions Adoption Trends
    LATEST RESEARCH
  • 2026 TOP 10 SMB BUSINESS ISSUES, IT PRIORITIES, IT CHALLENGES

    2026 TOP 10 SMB BUSINESS ISSUES, IT PRIORITIES, IT CHALLENGES


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  • 2026 TOP 10 SMB PREDICTIONS

    2026 TOP 10 SMB PREDICTIONS

    SMB & Midmarket: Autonomous Business
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  • 2026 TOP 10 PARTNER PREDICTIONS

    2026 TOP 10 PARTNER PREDICTIONS

    Partner & Ecosystem: Next Horizon
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Latest Analyst Insights

10 August, 2026
Lenovo's Estate Advantage: What the World Cup Proved and the AI PC Debate Keeps Missing
Key Takeaways The advantage is not the AI PC itself. It is the breadth of device categories Lenovo can integrate and manage through a common software and services layer, which is what lets a single agent work across an entire fleet. A vendor focused primarily on PCs has fewer categories to work acro...
04 August, 2026
AWS Marketplace and the Composed Shelf: What Agentic Procurement Changes for ISVs and the Channel
Depending on geography, between 7% and 12% of SMB and midmarket buyers use a cloud marketplace to discover software. The rest arrive at AWS Marketplace, or at any of its competitors, already decided. A partner or an ISV brings them, and they transact there for contract consolidation, committed-spend...
03 August, 2026
The New XPS 14 Is Dell at Its Best Again and Won Me Over
First, the verdict: the new XPS 14 is a laptop I recommend, and highly. I have a complicated history with the XPS name, though, and so does Dell. I have been using the XPS brand laptops since 2012, when the first XPS 13 arrived as one of Intel's Ultrabooks, a $999 Windows answer to the MacBook Air. ...
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Trusted Research | Strategic Insight

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