Latest Analyst Insights
18 August, 2026
For partners serving the SMB and midmarket, the security conversation has changed in a way that resets the profit equation. Security has stopped being a discretionary line item that customers fund when they get around to it. The reason is not abstract. Identity-related attacks have moved to the cent...
10 August, 2026
Key Takeaways The advantage is not the AI PC itself. It is the breadth of device categories Lenovo can integrate and manage through a common software and services layer, which is what lets a single agent work across an entire fleet. A vendor focused primarily on PCs has fewer categories to work acro...
04 August, 2026
Depending on geography, between 7% and 12% of SMB and midmarket buyers use a cloud marketplace to discover software. The rest arrive at AWS Marketplace, or at any of its competitors, already decided. A partner or an ISV brings them, and they transact there for contract consolidation, committed-spend...
