Latest Analyst Insights
17 September, 2025
As an industry analyst and a market researcher, it is my job to cut through the noise of the technology market and identify strategies that deliver tangible value. In the current AI-obsessed landscape, the Customer Experience (CX) sector is perhaps the noisiest of all. Every vendor promises sweeping...
16 September, 2025
The accounting industry stands at a critical juncture. Small and mid-sized businesses (SMBs) and the accountants and bookkeepers who serve them are navigating a complex landscape defined by talent shortages, mounting regulatory pressures, and persistent economic uncertainty. In this environment, the...
07 September, 2025
As an industry analyst, I attend numerous briefings where vendors discuss their commitment to the small and midsize business (SMB) market. The narrative is often similar, focusing on simplified features or tiered pricing. However, Zoho's recent SMZ analyst event offered a perspective that was profou...
