• SIMPLIFY. EXPAND. GROW.

    SIMPLIFY. EXPAND. GROW.

    SMB. CORE MIDMARKET. UPPER MIDMARKET. ECOSYSTEM
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  • ARTIFICIAL INTELLIGENCE

    ARTIFICIAL INTELLIGENCE

    SMB & Midmarket Analytics & Artificial Intelligence Adoption
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  • IT SECURITY TRENDS

    IT SECURITY TRENDS

    SMB & Midmarket Security Adoption Trends
    LATEST RESEARCH
  • BUYERS JOURNEY

    BUYERS JOURNEY

    Technology Buyer Persona Research
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  • PARTNER ECOSYSTEM

    PARTNER ECOSYSTEM

    Global Channel Partner Trends
    LATEST RESEARCH
  • 2025 TOP 10 SMB BUSINESS ISSUES, IT PRIORITIES, IT CHALLENGES

    2025 TOP 10 SMB BUSINESS ISSUES, IT PRIORITIES, IT CHALLENGES

  • CLOUD ADOPTION TRENDS

    CLOUD ADOPTION TRENDS

    SMB & Midmarket Cloud Adoption
    LATEST RESEARCH
  • 2025 TOP 10 PREDICTIONS

    2025 TOP 10 PREDICTIONS

    SMB & Midmarket Predictions
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  • FUTURE OF PARTNER ECOSYSTEM

    FUTURE OF PARTNER ECOSYSTEM

    Networked, Engaged, Extended, Hybrid
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  • MANAGED SERVICES RESEARCH

    MANAGED SERVICES RESEARCH

    SMB & Midmarket Managed Services Adoption
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Latest Analyst Insights

30 August, 2025
The cybersecurity landscape is in a state of constant flux, with threats becoming increasingly sophisticated and the consequences of a breach becoming more dire. For small and medium-sized businesses (SMBs) and midmarket firms, navigating this complex environment is a significant challenge. Lacking ...
26 August, 2025
The narrative surrounding Generative AI has been one of explosive, almost chaotic, adoption. Businesses, particularly in the agile small and mid-market segments, have been scrambling to incorporate AI into their operations, lest they be left behind. However, as the initial dust settles, a more matur...
17 August, 2025
The GenAI conversation is often dominated by the immense scale of cloud-based models from hyperscalers and tech giants. But for midmarket businesses, a far more strategic and tangible opportunity lies within their own four walls. Despite the undeniable shift to the cloud, a significant portion of va...

Trusted Research | Strategic Insight

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