• TRUSTED RESEARCH

    TRUSTED RESEARCH | STRATEGIC INSIGHT

    SMB. CORE MIDMARKET. UPPER MIDMARKET. ECOSYSTEM
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  • BUYER JOURNEY

    BUYER JOURNEY

    SMB & Midmarket Buyers Journey Research
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  • BUYER PERSONAS

    BUYER PERSONAS

    SMB & Midmarket Technology Buyer Persona Research
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  • ARTIFICIAL INTELLIGENCE

    ARTIFICIAL INTELLIGENCE

    SMB & Midmarket Analytics & Artificial Intelligence Adoption
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  • DATACENTER SOLUTIONS

    DATACENTER SOLUTIONS

    SMB & Midmarket Datacenter Solution Adoption Trends
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  • INTERWORK 2.0: THE AGENTIC FUTURE OF CONNECTED BUSINESS

    INTERWORK 2.0: THE AGENTIC FUTURE OF CONNECTED BUSINESS

  • 2026 TOP 10 SMB BUSINESS ISSUES, IT PRIORITIES, IT CHALLENGES

    2026 TOP 10 SMB BUSINESS ISSUES, IT PRIORITIES, IT CHALLENGES

  • 2026 TOP 10 SMB PREDICTIONS

    2026 TOP 10 SMB PREDICTIONS

    SMB & Midmarket: Autonomous Business
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  • 2026 TOP 10 PARTNER PREDICTIONS

    2026 TOP 10 PARTNER PREDICTIONS

    Partner & Ecosystem: Next Horizon
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  • IT SECURITY TRENDS

    IT SECURITY TRENDS

    SMB & Midmarket Security Adoption Trends
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  • PARTNER ECOSYSTEM

    PARTNER ECOSYSTEM

    Global Channel Partner Trends
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Techaisle Analyst Insights

Trusted research and strategic insight decoding SMBs, the Midmarket, and the Partner Ecosystem.
Anurag Agrawal

SMB Cloud is an IT priority and an IT reality reaching 96 percent adoption in the US

Techaisle’s recently completely study 2015 US SMB Cloud Computing Adoption Trends shows that Cloud adoption within US SMB is currently 89 percent and will reach 96 percent in 2015. Cloud is no longer a trend that is discrete from mainstream IT. Cloud is not a future issue – it is an essential (if new) component of SMB IT. Cloud addresses real business needs. The key to accelerating growth within SMBs will be increased Cloud vendor sophistication. Techaisle expects Cloud suppliers will work with SMB buyers to overcome current SMB cloud challenges and will focus on “growing the pie” rather than share-shifting as the market itself becomes firmly entrenched in the early-mass-market stage of the market lifecycle.

Anurag Agrawal

Why Vertical Specialization Matters for SMB Channel Partners

Most SMB channel partners are positioned as “your one-stop solution provider.” The approach – which one might refer to as “we sell IT stuff, and you need IT stuff, and we understand it better than you do, so buy it from us” – is likely to come under pressure in 2015. More successful SMB VARs would focus on understanding how technology is used within business processes. Processes in turn can be horizontal (e.g., content management) or vertical, specific to the needs of a particular type of business (e.g., construction project management). Understanding the connection between vertical processes and IT – the stuff a VAR might sell, the (cloud) stuff a VAR might broker, and the stuff the SMB client is already using – represents a kind of expertise that will support a long-term billable relationship between “trusted advisor” VAR and client, and that this kind of relationship will become more important than the capacity to deliver IT as a horizontal solution source.

Anurag Agrawal

2015 Top 10 SMB & MidMarket Business Issues, IT Challenges, IT Priorities

Techaisle's recently completed survey of SMBs and Mid-market companies reveals the following Top 10 IT Priorities, IT Challenges and Business Issues that the IT and Business Decision makers are facing in 2015. For the first time in many years the top SMB business issue is Increasing Profitability. This is followed by Increasing Business Growth and Reducing Operating Costs.

For the midmarket businesses Reducing Operating Costs is the top business issue for 2015 followed by Increasing Profitability and Increasing Business Growth. Also appearing for the for the first time in 2015, Managing Uncertainty is among the top ten business issues for both small and midmarket businesses.

Anurag Agrawal

Dell Cloud Client-Computing – dealing head on with VDI complexity and cost for SMBs

VDI gets a bad rap because of cost and complexity but its utility in a mobility driven market segment cannot be underestimated. Although Techaisle's most recent SMB VDI adoption survey is still in the field, as per our last survey conducted in January 2014, the US SMB VDI adoption continues to increase. Techaisle's quantitative VDI/DaaS research shows that the SMB objectives in adopting either on-premise or hosted VDI/DaaS solutions revolved around mobility, application availability from anywhere and on any device, disaster recovery, centralized management and administration of end-point devices at the same time reducing costs. SMBs are recognizing the need to adopt virtualization within their businesses, however, Techaisle survey also shows that 56 percent of SMBs consider the technology complex to understand and implement.

Trusted Research | Strategic Insight

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