• FEATURED INFOGRAPHIC

    FEATURED INFOGRAPHIC

    2024 Top 10 SMB Business Issues, IT Priorities, IT Challenges
    GET IT NOW
  • SIMPLIFY. EXPAND. GROW.

    SIMPLIFY. EXPAND. GROW.

    SMB. CORE MIDMARKET. UPPER MIDMARKET. ECOSYSTEM
    LEARN MORE
  • 2024 TOP 10 PREDICTIONS

    2024 TOP 10 PREDICTIONS

    SMB & Midmarket Predictions
    READ
  • 2024 TOP 10 PREDICTIONS

    2024 TOP 10 PREDICTIONS

    Channel Partner Predictions
    READ
  • CHANNEL PARTNER INFOGRAPHIC

    CHANNEL PARTNER INFOGRAPHIC

    2023 Top 10 Partner Business Challenges, Priorities
    GET IT NOW
  • CHANNEL PARTNERS RESEARCH

    CHANNEL PARTNERS RESEARCH

    Channel Partner Trends
    LATEST RESEARCH
  • IT SECURITY TRENDS

    IT SECURITY TRENDS

    SMB & Midmarket Security Adoption Trends
    LATEST RESEARCH
  • CLOUD ADOPTION TRENDS

    CLOUD ADOPTION TRENDS

    SMB & Midmarket Cloud Adoption
    LATEST RESEARCH
  • FUTURE OF PARTNER ECOSYSTEM

    FUTURE OF PARTNER ECOSYSTEM

    Networked, Engaged, Extended, Hybrid
    DOWNLOAD NOW
  • BUYERS JOURNEY

    BUYERS JOURNEY

    Influence map & care-abouts
    LEARN MORE
  • DIGITAL TRANSFORMATION

    DIGITAL TRANSFORMATION

    Connected Business
    LEARN MORE
  • MANAGED SERVICES RESEARCH

    MANAGED SERVICES RESEARCH

    SMB & Midmarket Managed Services Adoption
    LEARN MORE
  • ARTIFICIAL INTELLIGENCE

    ARTIFICIAL INTELLIGENCE

    SMB & Midmarket Analytics & Artificial Intelligence Adoption
    LEARN MORE
  • WHITE PAPER

    WHITE PAPER

    SMB Path to Digitalization
    DOWNLOAD
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
2 minutes reading time (418 words)

SMB analytics begins with cloud and provides answers to business issues

Techaisle recently analyzed 1,116 survey responses that provide insights needed to build and execute on analytics strategies for targeting the small and midmarket customer segments.

SMBs are prioritizing a wide range of improved outcomes within their businesses: improvement within existing operations and processes, expansion of the customer base, profitability, creation and accelerated delivery of new offerings, reduced cost, and enhanced ability to manage the unknown. Remarkably, each of the top SMB business issues can be addressed with analytics solutions – and indeed, SMBs are using analytics to address each today. Overall, SMB analytics investments are being driven primarily by productivity and process improvements with the top two reasons for SMB investments in analytics solutions as increased productivity and improved processes.

Regardless of the business issue, analytics provides an answer. And SMB analytics begins with cloud. More than 50% of both small and midmarket businesses consider cloud to be an essential analytics technology.

Survey data shows that analytics is widely deployed and solidly funded within the midmarket. The survey finds that 77% of midmarket firms (100-999 employees) have deployed analytics solutions already, as compared to less than one-third of small businesses (1-99 employees). Both also view integration of social media channels as an important capability; midmarket firms also look for real-time data analytics. However, data quality is an important inhibitor in the SMB space.

Spending on analytics is very different across two segments, with small businesses allocating an average of less than $10,000 per year to analytics, and midmarket firms allocating nearly $85,000. Small businesses are looking for managed or integrated analytics solutions whereas midmarket firms are taking a ‘roll your own’ approach.

Integration and workflow is on an ascending adoption curve. Midmarket firms are investing in integration technologies and workflow/orchestration technologies, providing evidence that analytics is moving from a means of supporting management decisions to an essential component of operational systems. Survey data shows that integration and workflow technologies are atop the list of new tool plans for midmarket firms, followed by easy-to-use tools – web dashboards, spreadsheets, online Google Analytics-type apps – that can be deployed to a wide range of staff members.

There is also steady migration from ad hoc/descriptive analytics to predictive/prescriptive analytics. The survey finds that nearly 80% small businesses describe their use of analytics as ad hoc or descriptive. Use of analytics in more advanced modes (predictive/prescriptive) is still relatively uncommon in the SMB market, with only one-third of SMBs describing this as their primary analytics approach. But the migration process has begun.

Survey data shows Cloud Channel partners operating...
Role of BDMs in SMB IT solution adoption
Comment for this post has been locked by admin.
 

By accepting you will be accessing a service provided by a third-party external to https://techaisle.com/

Search Blogs

Find Research

Blog Archive

Research You Can Rely On | Analysis You Can Act Upon

Techaisle - TA