• FEATURED INFOGRAPHIC

    FEATURED INFOGRAPHIC

    2024 Top 10 SMB Business Issues, IT Priorities, IT Challenges
    GET IT NOW
  • SIMPLIFY. EXPAND. GROW.

    SIMPLIFY. EXPAND. GROW.

    SMB. CORE MIDMARKET. UPPER MIDMARKET. ECOSYSTEM
    LEARN MORE
  • 2024 TOP 10 PREDICTIONS

    2024 TOP 10 PREDICTIONS

    SMB & Midmarket Predictions
    READ
  • 2024 TOP 10 PREDICTIONS

    2024 TOP 10 PREDICTIONS

    Channel Partner Predictions
    READ
  • CHANNEL PARTNER INFOGRAPHIC

    CHANNEL PARTNER INFOGRAPHIC

    2023 Top 10 Partner Business Challenges, Priorities
    GET IT NOW
  • CHANNEL PARTNERS RESEARCH

    CHANNEL PARTNERS RESEARCH

    Channel Partner Trends
    LATEST RESEARCH
  • IT SECURITY TRENDS

    IT SECURITY TRENDS

    SMB & Midmarket Security Adoption Trends
    LATEST RESEARCH
  • CLOUD ADOPTION TRENDS

    CLOUD ADOPTION TRENDS

    SMB & Midmarket Cloud Adoption
    LATEST RESEARCH
  • FUTURE OF PARTNER ECOSYSTEM

    FUTURE OF PARTNER ECOSYSTEM

    Networked, Engaged, Extended, Hybrid
    DOWNLOAD NOW
  • BUYERS JOURNEY

    BUYERS JOURNEY

    Influence map & care-abouts
    LEARN MORE
  • DIGITAL TRANSFORMATION

    DIGITAL TRANSFORMATION

    Connected Business
    LEARN MORE
  • MANAGED SERVICES RESEARCH

    MANAGED SERVICES RESEARCH

    SMB & Midmarket Managed Services Adoption
    LEARN MORE
  • ARTIFICIAL INTELLIGENCE

    ARTIFICIAL INTELLIGENCE

    SMB & Midmarket Analytics & Artificial Intelligence Adoption
    LEARN MORE
  • WHITE PAPER

    WHITE PAPER

    SMB Path to Digitalization
    DOWNLOAD
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
1 minute reading time (253 words)

Path to Big Data Adoption Success: Mid-market and SMBs

Techaisle's Big Data study of 3,360 businesses shows that mid-market businesses typically started their big data journey in one of four ways. However, the highest success rate (determined by reaching a successful implementation of a big data project within six months of initiation) was achieved when an external consultant or organization was brought in to develop proof of concept, advice on database architecture and ultimately develop the big data analytics solution.

techaisle-smb-big-data-adoption-path


Once a decision was made to embark on a big data deployment project, the mid-market organization tended to quickly align behind the initiative. They did realize that big data was not a typical cloud application deployment where independent department purchases could be made, nor was it infrastructure deployment where only IT could be involved. Big data required a new type of alignment between business heads, namely, Marketing, Finance, IT and a completely new set of players known as data scientists or data analysts.

Study shows that businesses are moving from “whack-a-mole” analytics to “business perspectives” to get newer insights into their operations and better knowledge about their customers as they rethink their marketing strategies because mobility, social media, and other transactional services have increased the number avenues for connections with their customers. There are many different tactical objectives for deploying big data projects but the top among them are sentiment monitoring, generating new revenue streams & improving predictive analytics. And businesses are expecting some clear cut benefits from big data analytics such as increased sales, more efficient operations, improved Customer service.

 
Dell Channels Power On
Are Tablets Really Replacing PCs within SMBs?
 

By accepting you will be accessing a service provided by a third-party external to https://techaisle.com/

Search Blogs

Find Research

Blog Archive

Research You Can Rely On | Analysis You Can Act Upon

Techaisle - TA