Techaisle Small Business IT Cost Reduction & Priorities

70 PERCENT OF SMALL BUSINESSES CONSIDER IT AS THE KEY DRIVER FOR REDUCING OPERATIONAL COST AS PER TECHAISLE SURVEY

San Jose, CA, December 14, 2010: Techaisle's recent survey of 2900 small businesses across four countries- US, UK, Brazil and Germany shows that 37% of small businesses are concerned about reducing operational costs of their business. Nearly 70% of these businesses consider IT to be a key driver in assisting them towards reducing the cost of operations. The top three IT initiatives towards achieving that goal are:

- Migrating from older technologies
- Maintaining and enhancing current IT infrastructure
- Developing and implementing new IT applications

Not only are a large percentage of small businesses considering a move to Windows 7, they are also investing in a refresh of PCs and servers. It is estimated that within the four countries surveyed, small businesses will buy 28.1 million PCs and 1.2 million servers in 2011.

In terms of implementing new IT applications, these small businesses are increasingly gravitating towards virtualization, business intelligence and collaboration. Over 30% of small businesses are either actively investigating or investing in these technologies.

Not surprisingly, 45 % of small businesses are also planning to increase prices to offset the cost of operations.

Improving workforce productivity and improving effectiveness of sales and marketing are also on the agenda of small businesses to address increased competitiveness, slow economy, and uncertainty. To improve effectiveness of sales and marketing, nearly 36 % of small businesses are investing in improved email marketing campaigns and 28% are looking at Google Adwords and 21% are looking at Facebook advertising.

"The economic turmoil has brought the small business IT investment into sharp and aggressive focus. Small businesses are the prime candidates for the Consumerization of IT where they are pushing increased automation through pervasive computing, improved productivity through collaboration, and efficient sales and marketing using latest social media and internet capabilities," says Anurag Agrawal, Techaisle.

About Techaisle
Techaisle is an IT market research and consulting company covering SMBs and Channels. Go-to-market strategies require actionable research, flexible data and deeper segmentation. Techaisle's segmentation is easily understood, rapidly deployable and drives actual sales and market understanding. Techaisle's channel research coverage provides in-depth understanding of resellers and distribution channels across numerous countries. Techaisle provides six major services: Worldwide IT Market Sizing, Channel Research, Reseller Partner Sizing, Syndicated Research, Custom Consulting and Segmentation.

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