GLOBAL SMBs TO BUY 1.1 MILLION NETBOOKS IN 2009
Total Shipments of Netbooks into Commercial Segment to be over 1.4 Million units
Global SMBs' Notebook shipments' Forecast on track for 5.4% growth rate in 2009
San Jose, CA, May 5, 2009: The global economic crisis continues to impact SMBs worldwide. As SMBs rein in IT spending, the latest casualty is spending on replacing existing desktops and notebooks which accounts for the largest chunk of SMB IT related spend.
Techaisle is forecasting that SMBs worldwide will purchase 1.1 million Netbooks in 2009 jumping to to 3.5 million units in 2010. Overall, between 22% and 30% of SMBs state they are looking at Netbook purchases as they consider upgrading their core desktop and notebooks. A recent survey conducted by Techaisle suggests that while some SMBs are looking at Netbooks as possible replacement for desktops and notebooks, it is more likely that Netbooks will be used to augment rather than replace desktops and notebooks. Based on the survey, it found that among SMBs two factors are contributing to the adoption of Netbooks:
"What Netbook adoption among SMBs has exposed is a latent need for small, lightweight devices. This demand is being filled by Netbooks and smartphones today. However, larger screen sizes are driving Netbook prices up and eroding the differences between Netbooks and notebooks, putting further expansion of the Netbook marketplace at somewhat of a risk. For the Netbook market to expand there needs to be a greater "value proposition differential" - the subjective and objective differences in user experience between products", says Abhijeet Rane, Partner and Senior Vice President, Techaisle.
Survey results in the release are available for purchase as reports.
About Techaisle
Techaisle is a market research and consulting company focused on Emerging Markets, Emerging Technologies and Interactive Entertainment. Techaisle provides actionable data delivered as an answer to a specific question. Techaisle offers services in five major areas - Market Sizing; Survey Research of End Users; Survey Research of Distribution Channels; Custom Market Research; and Segmentation. Techaisle's segmentation algorithms are easily understood, easily deployable and drive actual sales and market understanding. Techaisle's blog can be read at http://techaisle.com/blog
For more information on Techaisle or its global products/services, please visit www.techaisle.com or call 408-914-2989.
Total Shipments of Netbooks into Commercial Segment to be over 1.4 Million units
Global SMBs' Notebook shipments' Forecast on track for 5.4% growth rate in 2009
San Jose, CA, May 5, 2009: The global economic crisis continues to impact SMBs worldwide. As SMBs rein in IT spending, the latest casualty is spending on replacing existing desktops and notebooks which accounts for the largest chunk of SMB IT related spend.
Techaisle is forecasting that SMBs worldwide will purchase 1.1 million Netbooks in 2009 jumping to to 3.5 million units in 2010. Overall, between 22% and 30% of SMBs state they are looking at Netbook purchases as they consider upgrading their core desktop and notebooks. A recent survey conducted by Techaisle suggests that while some SMBs are looking at Netbooks as possible replacement for desktops and notebooks, it is more likely that Netbooks will be used to augment rather than replace desktops and notebooks. Based on the survey, it found that among SMBs two factors are contributing to the adoption of Netbooks:
- Highly price sensitive SMBs are taking advantage of lower prices sacrificing computing power, screen size and gaming ability
- A new segment of mobile device buyers are entering the market expanding the market for mobile computing devices.
"What Netbook adoption among SMBs has exposed is a latent need for small, lightweight devices. This demand is being filled by Netbooks and smartphones today. However, larger screen sizes are driving Netbook prices up and eroding the differences between Netbooks and notebooks, putting further expansion of the Netbook marketplace at somewhat of a risk. For the Netbook market to expand there needs to be a greater "value proposition differential" - the subjective and objective differences in user experience between products", says Abhijeet Rane, Partner and Senior Vice President, Techaisle.
Survey results in the release are available for purchase as reports.
About Techaisle
Techaisle is a market research and consulting company focused on Emerging Markets, Emerging Technologies and Interactive Entertainment. Techaisle provides actionable data delivered as an answer to a specific question. Techaisle offers services in five major areas - Market Sizing; Survey Research of End Users; Survey Research of Distribution Channels; Custom Market Research; and Segmentation. Techaisle's segmentation algorithms are easily understood, easily deployable and drive actual sales and market understanding. Techaisle's blog can be read at http://techaisle.com/blog
For more information on Techaisle or its global products/services, please visit www.techaisle.com or call 408-914-2989.
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tavishi@techaisle.com
408-914 2989
CEO:
anurag@techaisle.com
408-914 2989
Sales US:
sales@techaisle.com
Sales EMEA:
paolo@techaisle.com
Sales India:
arun@techaisle.com
