1/3 OF US MID MARKET BUSINESSES USING BUSINESS INTELLIGENCE ARE INTERESTED IN BIG DATA ANALYTICS; LACK OF EXPERTISE IS MAIN BARRIER
San Jose, CA, April 26, 2012: Primary research conducted by Techaisle of over 800 SMBs shows that 34 percent of US mid-market businesses that are currently using business intelligence are also interested in big data analytics. The increasing volume of information that is created and captured from both internal and external sources has fueled the interest in big data analytics.
The survey also shows that interest in Hadoop has also jumped over the last one year. 73 percent of the mid-market businesses mention Hadoop's ability to process large volumes of unstructured data as the main reason for their interest in Hadoop as a big data analytics technology.
Big data is expected to be truly transformative for future SMBs by offering insights into business operations, understanding competitive landscape and driving informed decision making. SMBs have begun to recognize the competitive advantages big data technology offers and there are many aggressive SMBs that are willing to invest in such a technology. Majority of SMBs are either working with or planning to work with independent consultants and smaller consulting organizations that are personally known to them to develop initial big data insights.
To add to the SMB market growth of big data, 40 percent of mid-market businesses are also interested in predictive analytics. SMBs are looking for ways to cut costs, improve profitability, and are thinking about using predictive analytics to harness the data that they are generating within their businesses. However, not all businesses are currently using sophisticated predictive modeling techniques, as the key inhibitor in adopting predictive analytics is the lack of internal expertise.
The requirements for big data analytics among SMBs is largely being driven by marketing departments. However, the lack of expertise within internal IT is becoming a main barrier for adoption. Lack of used cases and ROI are also inhibiting adoption. Marketing departments are hungry for use cases that help outline for them what questions to ask of big data.
Big data is equally relevant for small businesses, 12 percent of small businesses using business intelligence are interested in big data analytics. However, they are looking for an IT vendor or partner to collect, collate, and analyze big data and present to these small businesses as a resource, in other words, democratization of big data. The collected data is an aggregation of information being created by other small businesses within the same vertical segment or employee size category.
Although large enterprises currently present a bigger opportunity in big data analytics for IT vendors, SMBs, especially, mid-market businesses should not be ignored as these businesses will force the partners to drive simplicity and flexibility. A move to cloud with big data analytics as a service is not far-fetched as SMBs will look to eliminate costs from building in-house infrastructure to support big data analysis.
The above data is available for purchase in the form of individual country reports titled SMB Business Intelligence Adoption and Trends.
About Techaisle Techaisle is a global SMB ICT Market Research and Industry Analyst organization delivering forward looking insights and tracking the future of SMBs and Channels. Techaisle conducts surveys with SMBs and channels to understand Market Trends, Opportunities, Buying Behavior, Purchase Intent, and IT Priorities. Techaisle offers its clients: SMB & Channels focused Syndicated Research, Custom Consulting, Market Forecast, Competitive Intelligence, Segmentation and Predictive Modeling. For more information on Techaisle or its Global Products/Services, please visit www.techaisle.com.