Techaisle is headed by Anurag Agrawal, a veteran Market Research executive with over 24 years proven track record in market research, data analytics and offshore call centers. Anurag is responsible for providing strategic direction for Techaisle. As an Industry analyst he focuses on the SMB market (frequently referred to as SMB Guru), Cloud Computing and Market Sizing. Prior to Techaisle, Anurag was the Chief Operating Officer at AMI-Partners. Anurag has also worked with Knowledge Networks as Senior Vice President, Operations responsible for consumer panel, data analytics and survey software development. Before he joined Knowledge Networks, Anurag headed Gartner's Worldwide Research Operations. He began his market research career with IDC, where he was responsible for launching IDC's quarterly tracker program.
Arun Misra, Managing Director, India
Arun Mishra is heading up Techaisle's India operations and is responsible for India field operations. Over the last seventeen years he has conducted numerous surveys with consumers, businesses and channels. Arun also has a long association with SPIC-MACAY (Society for Promotion of Indian Classical Music and Culture Amongst Youth). Arun is a bachelor in Mechanical Engineering Institution of Engineer's Kolkata.
Gitika Bajaj, Research Manager
Gitika Bajaj focuses on Channels research for the India market. She regularly conducts quantitative and qualitative research simultaneously across 40 cities countrywide. She herself has widely travelled across north, western and southern region to conduct in depth studies and to meet with the channel partners. Gitika has been personally conducting one to one depth interviews with CIOs/CTOs of top corporate organizations. She has been instrumental in bridging information gaps faced by channel community in India. In an initiative to take this further she has brought together about 20,000 channel partners under one roof through an " IT Channel Databook".
Techaisle is a global SMB ICT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels. Headquartered in San Jose, California, it has offices in Europe and Asia/Pacific. Each of Techaisle's Senior Analysts has spent an average of twenty years with major research companies such as IDC and Gartner. Techaisle conducts surveys with SMBs and channels to understand market trends, opportunities, buying behavior, purchase intent, and IT priorities. Besides delivering forward looking analysis on emerging technologies such as SMB cloud computing, managed services, and mobility, its channel reseller research tracking provides in-depth understanding of resellers and distribution channels globally.
Techaisle is consciously focused on bringing to its clients data they can rely on and analysis they can act upon. Besides its quality of data and analysis other key differentiators are Techaisle's flexible data delivery and fanatical responsiveness.
Tavishi Agrawal, Senior Analyst
At Techaisle, Tavishi specializes in quantitative research focusing on Small and Medium (SMB) market segments and emerging technologies such as Cloud Computing and the effect of Social Media on marketing strategies. Prior to Techaisle, she successfully developed new marketing plan for the Center for International Trade Development in partnership with the California Department of Food and Agriculture. At CDFA she conducted extensive research and managed numerous focus groups with small and mid-market exporters. Tavishi also provides marketing support and developing online campaigns for UnitedProsperity.org a non-profit organization that helps combat extreme global poverty through micro-financing.
TRACKING THE FUTURE OF SMBs & CHANNELS
Dr. Cooram Ramacharlu Sridhar (Doc), Consulting Director, Segmentation & Predictive Modeling
Doc is a stalwart in the marketing research industry. He has spent about 35 years in marketing research and data modeling. With an MSc in Statistics and Operations Research from The Indian Institute of Technology (IIT), Bombay he has a Ph.D. in Operations Research from the same institution. After working with companies like ORG, Leo Burnett and Shilpi Advertising, he founded ICON Added Value in 1992 which was acquired by WPP in 2008. For most of his working life Doc has spent time in developing and refining a predictive analytics model that provides a unique solution for brand response to marketing inputs. At Techaisle, Doc sets the vision, strategy and leads Techaisle's segmentation and predictive modeling practice. He also represents Techaisle in the fast growing emerging market country, India and works with clients in other Asia/Pacific countries. He specializes in delivering actionable solutions and predictive simulators for diverse industry segments including IT and Telecom, FMCG, Financial Services, Film & TV as well as Retail. Doc is an elected Fellow of The Royal Statistical Society, UK.
Davis Blair, Director, Consulting Services
Davis has been working in the Information Technology industry for over 25 years and has a proven track record in market research, business intelligence and marketing. Prior to Techaisle he a Principal Consultant at Alliancesphere where he focused on collaborative Alliance CRM and PRM programs for large IT vendors, including reporting systems for large strategic alliances using Performance Dashboards and Integrated CRM. Davis has also held the position of Chief Marketing Officer at Neoris, a subsidiary of CEMEX (NYSE:CX), an IT Services firm ranked second in the Latin America market with offices in Europe, Middle East & Africa. As Group Vice President at Gartner he managed Hardware, Software and Peripherals industry analyst groups. Before joining Gartner, Davis served as the Regional VP and General Manager at IDC Asia/Pacific based in Hong Kong. Having lived in Korea for six years, studied the language and visited dozens of times, Davis is also a fluent Korean speaker.